Bayer, Jardine seals partnership to serve more farmers, enhance food security through wider crop protection distribution

September 11, 2020

Bayer Crop Science (BCS), Jardine Distribution Inc. (JDI) and its subsidiary Taipan Brand Farm Inc. (Taipan) have agreed on a milestone partnership for distribution of selected Bayer brand crop protection products to increase farmer accessibility to these agricultural inputs.

In a joint letter to its distribution channels, the companies mentioned that despite ongoing challenges facing the agriculture sector, they believe that farmers should continue to receive support from all stakeholders as they are vital for our country’s food security and resiliency efforts.

Through the new collaboration, JDI will be handling marketing, distribution, and demand creation initiatives for Bayer’s Hedonal herbicide brand. Meanwhile, Taipan will distribute Confidor, Previcur N, Hoestick, and Bayfolan crop protection brands.

“We are excited with this new partnership between Bayer and Jardine, along with Taipan, given that both are reputable in agriculture and trusted by millions of Filipino farmers,” said Iiinas Ivan Lao, Country Commercial Lead for BCS. “This will allow us to focus on our core products so that we can better serve our farmers with the right technologies and recommendations.”

“Our team is looking forward to add on Bayer’s products in our wide portfolio offering to farmers,” said Edwin Hernandez, President for both JDI and Taipan. “We have an established channel network that would support product access for our farmers so that they could boost their yield & profitability.”

The companies emphasized that they are confident that the new partnership would benefit its distribution channels and would increase patronage from farmers who rely on the crop protection solutions included in the deal.

About Jardine Distribution

Jardine Distribution, Inc. is a wholesale distributor of various agricultural products, applied construction chemicals and household consumer items. Jardine is a member company of the Jardine Matheson Group and works within the framework of Jardine Engineering Corporation, a company headquartered in Hong Kong and operates throughout Asia.

About Taipan Brand Farm

Taipan Brand Farm, Inc. is a member of the Jardine Distribution family of companies. Product distribution through Taipan Brand Farm is accomplished through a wide network of authorized distributors and dealers nationwide, and market coverage is achieved via a highly trained sales force and technical support team.

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to benefit people by supporting efforts to overcome the major challenges presented by a growing and aging global population. At the same time, the Group aims to increase its earning power and create value through innovation and growth. Bayer is committed to the principles of sustainable development, and the Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2019, the Group employed around 104,000 people and had sales of 43.5 billion euros. Capital expenditures amounted to 2.9 billion euros, R&D expenses to 5.3 billion euros. For more information, go to http://www.bayer.com.

Growth Publishing 0929-715-8669, 0917-102-6734, email growthpublishing@outlook.com, aquinobou@gmail.com

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