October 14, 2021
Filipino farmers who want easier access to agricultural supplies can now place orders online and earn rewards via a website called “myAgroLink”.
Launched by Bayer CropScience Philippines Inc. (BCS), “myAgroLink” is an online ordering platform and loyalty portal that enables farmers to place an order for a variety of agricultural supplies. That is whether for high-yielding seeds or crop protection products, it can now be done all from the comfort of his home.
“At Bayer, we continue to research and develop ways to help our agricultural community. In this digital age, we’re looking at what we can do to help make farming easier. In a pandemic where movement is limited, this can help ensure the continuity of farming activities to secure food production and supply” said Erwin Vibal, Grower Marketing Head at Bayer CropScience Philippines.
Through myAgroLink, farmers can choose their dealer or distributor of choice to place their order which can be paid and picked up at the store.
It’s also a rewards system for loyal customers who can earn points from their purchases and instantly claim those points to get a prize.
“What’s good about the reward system is that it’s an instant reward. You get points that can be claimed as vouchers for mobile load, SM, Jollibee, Puregold, 7-11 and other establishments once you place your order” said Aaron N. Cano, BCS New Business Activation Head.
Bayer is targeting that a majority of the 3,000 plus dealer networks for agricultural inputs be registered on the platform to serve farmers.
“We are convincing more dealers to sign-up and register to serve farmers’ orders” said Cano.
“The farmer places his order on myAgroLink, and the dealer is notified of this order. Both farmer and dealer earn loyalty points once the purchase is validated.”
Dealers nationwide are likewise expected to be linked to networks and they can also register to become a dealer of choice for farmers.
Accessible, adaptable platform for Filipino farmers
There’s also no need to download a specific app since myAgrolink can be accessed via Android or iOS smartphones through any mobile browser, or via any laptop or PC that has Google Chrome, Firefox, or equivalent web browsers while connected to the Internet.
Considering the growing trend of farming communities connected to the internet via smartphones and other devices, there’s potential for the platform to take off.
“We’re going there (full internet connectivity). We want to introduce myAgroLink while farmers are getting connected to the internet and see how we can improve as we get feedback from farmers on what is important to them” said Cano.
“This pilot program will help us to determine the acceptance and user experience. We want to have a system that is relatable, easy to use and meaningful, not just any off-the-rack solution that is available. We want myAgroLink adapted to the Philippine condition.”
To explore myAgroLink, visit their website at https://ph.ecom.myagrolink.net/ and reach their support chat via 0926-653-2733 or 09685452264. For more information, check out the Bayer CropScience Philippines Facebook Page and watch their Facebook Live event recording of the online launch. (Melody Mendoza Aguiba)
Growth Features 